ESOMAR Research Paper:  
Project Apollo: Consumer-Centric Insights  
The Dawn of a New Era of Advertising Research  
Transforming Advertising Response Into Growth
 
       

presentations  
 
 
 
 
 
 
Advertising and business management consultancy, specifically the development of media and brand communication strategies through research, planning and collaborative learning.
 
               

 

 

ARF Media Effectiveness Council Presentation: 
Measurement Theory and Advertising Value  
An Exploration of the Value Single Source Data  
Brings to Measuring Advertising Response